Marineshift360 wins Dame Design Award at Metstrade 2022

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Judges select innovative life cycle assessment sustainability tool as category winner 

16 November 2022 – Life Cycle Assessment (LCA) sustainability tool, #marineshift360 is delighted to announce it has won a prestigious #damedesignaward in the marina equipment, boatyard equipment and boat construction tools and materials category. The awards were announced at a breakfast briefing on Tuesday 15^th November at METSTRADE and sees #marineshift360 join the ranks of many important products globally recognised over the years. 

MarineShift360 is backed by its founding sponsor, 11th Hour Racing and developed and managed by one of the world’s leading sustainability firms, Anthesis. It was shortlisted alongside 48 other designs from a total field of 104 entries across 14 countries and was selected by an international panel of experts following a very intensive judging programme. The judges praised #marineshift360 for its excellent industry collaboration and putting complex environmental footprinting within realistic reach of the marine leisure sector. They also commended its well-designed user interface. 

The DAME Awards are the longest and most prestigious competition for marine equipment in the world, recognising the best-designed marine products with a particular focus on innovation. The awards also increasingly place importance on the environmental impact and how they improve sustainability, something #marineshift360 certainly delivers. Details of the tool are on display in the DAME presentation area located at Elicium (hall 13) at METSTRADE. 

Ollie Taylor, Project Director for #marineshift360 at Anthesis Group, commented: “It is a real honour that our pioneering sustainability tool received a DAME Award at this year’s event. We are 100% focused on helping the marine industry transition to a greener future and it’s fantastic that we have been recognised for helping businesses reduce their environmental impact. We are entering an exciting period of growth with lots of new features and initiatives planned, so watch this space!”

Todd McGuire, managing director at 11th Hour Racing, said, "Congratulations to the passionate, talented #people who have worked for five years to bring this tool to market. Thank you to the #damedesignaward for recognizing the potential of a life cycle assessment tool to create strong innovation. At 11th Hour Racing, we support projects that catalyse change, and MarineShift360's capacity to enable the marine industry to evaluate and compare materials and investigate sustainable alternatives is unparalleled."

About MarineShift360

MarineShift360 is the first commercially available LCA software designed specifically for the marine industry and has been created with a vision for the sector to fully understand the environmental footprint of its products. Its founding sponsor is 11th Hour Racing which established a cohort of industry experts and partners to support the product’s development and chose Anthesis Group to be responsible for its development and management. The tool empowers businesses to make a measurable shift from a linear to a circular economy and gives businesses the fundamental elements required to deliver this transition.

Using a simple template-based #design that follows the production process of building a boat, users can very quickly model individual components, like a mainsail or hull, or model the entirety of a 30m+ motor yacht. Anyone within the #design, engineering or manufacturing departments of a marine business can utilise #marineshift360 to understand their current impact and simulate systems variables to reduce those impacts.

Launched in 1991, the DAME Awards recognize the best-designed marine products, with a particular emphasis on #design, functionality, ease-of-use, originality, and innovation. Reflecting global sentiment and the need to transform to net zero, the awards now place greater importance on the environmental impact of products and how they improve sustainability.

You can visit the #marineshift360 team at this year’s METSTRADE on stand 12.901. More information on #marineshift360 can be found at www.marineshift360.org